Conway provides even more 'convenience' with Claritalk

For many years, Conway has been a prominent player in distribution and sales in the Benelux, with a wide range of food and retail products. With a vision of innovation and customer focus, Conway wants to optimally support their sales team in developing customer relationships and strengthening the flow of communication. Frank Schiettecatte, the head of Conway's sales team, saw in this the potential of Claritalk as an essential digital coaching tool.

Claritalk: the perfect coaching tool for Conway

Claritalk was chosen by Conway because of its simplicity of use and its clear added value to the team. The tool not only reduces administrative tasks, but also includes coaching elements that improve communication. Frank says, "The magical thing about the Claritalk tool is that we get improbable amounts of information from the field." This data helps process customer insights immediately and respond quickly to market needs.

Claritalk's CRM integration also provides Conway with the ability to manage customer information in real time. This not only promotes efficiency but also ensures a high-quality, consistent customer experience. Claritalk allows Conway's Customer Developers to focus on what really matters: building and strengthening customer relationships.

Digital transformation and quality improvement

Claritalk is part of Conway's digital transformation strategy. The tool provides valuable insights from the shop floor and strongly complements existing digital tools within the company. As such, Conway sees Claritalk as a crucial investment in improving the quality of their internal communications and customer contact. By using Claritalk as a coaching tool, Conway provides their team with the tools to work even better together and excel in the marketplace.