Insight at any time: this is how MPK Advies makes customer information accessible anytime, anywhere
How MPK Advies uses Claritalk to guarantee every client a top personal conversation
Six months ago, Marc Vanbrabant, business manager of MPK Advies, would have waved the idea away. But times change quickly and forward-thinking entrepreneurs change with them.
"If you had told me six months ago that we would automate our customer calls, I would have laughed at you," Vanbrabant says honestly. "But in the meantime we have started and I see the benefits every day."
Personalized advice to scale
MPK Advies is known for its personal assistance to clients in accounting and tax matters. With about a thousand client contacts a year, it is a challenge to keep each appointment equally personal and structured.
"I still try to do every conversation myself," Vanbrabant says. "But when a client says after two months, 'Do you remember what we discussed then?' I have to be honest: I don't always remember."
And so began the search for a solution.
Claritalk as second pair of ears
The choice fell on Claritalk, an AI-driven tool that automatically takes notes of conversations, tracks action items and centralizes everything in one clear file.
"You used to need someone to listen in and take notes. Now I have Claritalk take on that role. It creates the report, keeps track of the to-do's and makes sure I can fully focus on my client."
One central source of truth
Thanks to Claritalk, all MPK Advies employees have access to the same structured information. Every conversation, appointment and action item is clearly recorded.
"You immediately see who came by when, what was discussed and what was agreed upon. That makes for a gigantic quality gain."
Efficiency without sacrificing humanity
Vanbrabant emphasizes that technology is not a replacement for human contact, but an enhancement of it.
"Anywhere you can make efficiency gains through AI, you just have to do it. It ensures that we can continue to build worry-free for the future with even more focus on our customers."
Claritalk allows entrepreneurs like Marc Vanbrabant to keep their consulting role personal, even in a growing organization. And that, he says, is exactly why he chose it.